Do Google Alerts Work for Supervision?

Are you relying on ‘google alerts’ to track advisors’ online presence?

Google alerts are somewhat easy to set up, but are they finding everything?
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We created our own in-house case study and set up alerts on several team members. As a result, over the last six months, we received about 200 “alert emails” . . .

And not one was applicable to any of our team members.

Most Google Alerts received are not relevant to what supervision is actually looking for, the primary reason for this is that Google Alerts primarily searches big news sites and blogs.

As compliance supervisors, you are looking for information and results usually not covered by mainstream media; these are published in niche industry and regional publications, discussion forums, institute websites, and more.

Google alerts require you to add extra characters such as @ and # to help refine your search, but be careful, extra spaces in your alerts can make your searches ineffective. Additionally, it is very difficult to set up alerts if you don’t have a Gmail account. Checking another email account for alerts just adds to your workload.

As supervisors’ inboxes become inundated with "email alerts” that have nothing to do with their registered advisors, they may miss important emails from your firm and associates.

There isn’t a way to turn off notifications for a specific alert “discovery”. One of our employees has the same name as a contributing author for a prominent news agency. Our email box was alerted daily with her latest article, but this was not the person we were interested in. The only thing we could do was open, read, and then delete these continual email alerts. 

In addition to the work of going through extra emails, there is the required documentation. Compliance needs to manually copy and paste all the email information and save it somewhere on their network. Hopefully filed logically so that compliance can quickly find it again when requested.

This is why Eagle Eye was developed.

Eagle Eye eliminates time-consuming, ineffective, manual search processes with easy-to-use workflows and automated documentation. It uncovers and reduces compliance and “failure to supervise” risks while demonstrating to regulators that your firm has a formalized internet supervision program in compliance with FINRA and SEC rules.

De-clutter your inbox and stop relying on ineffective alerts. Contact us today for your personalized demonstration and see for yourself how Eagle Eye will improve your efficiencies and support your supervision program.


Sources:
https://support.google.com/
https://mention.com/en/blog/google-alerts/
https://thefinancialbrand.com/28346/google-alerts-broken/
https://www.contify.com/resources/blog/how-does-google-alerts-work-and-why-it-doesnt/