Advisors Embracing Digital Marketing Resources More and More

Whether they wanted to innovate, or a pandemic forced their hand, advisors embraced more digital marketing resources during 2020.

According to InvestmentNews Research, 42% of advisers have used a new digital marketing or technology tool for the first time during 2020, while 88% have expanded the use of at least one tool. The driving force, not surprisingly, was the pandemic, and a stay-at-home environment that forced advisors to find new ways to connect with their customers.  

As our world has changed over the past year it begs questions like: 

• With this sudden increase in the online presence of advisors, how are compliance and supervision keeping up with the monitoring requirements?
• How do you know if all of the online content from your advisors has been pre-approved?
• What if your advisors are not disclosing all of their online communications, blogs, articles, social media, etc?
• How are you to discover this online content?
• Do you have the time to complete this “increased workload”?

Surges in online marketing and communications are not going to level out anytime soon. 80% of surveyed advisers said they would be placing more importance on their digital marketing in the coming year.

For nearly a decade, Eagle Eye  has provided a platform compliance can rely on when it comes to monitoring the internet activity of their advisors. Eagle Eye discovers social media accounts, websites, blogs, OBAs, DBAs, online profiles, and events that belong to or are about your advisors, allowing you to address issues prior to regulatory discovery or examination.

Eagle Eye monitors 50,000+ advisors across our customer base and has automatically alerted compliance supervisors on over 1.2M discoveries that warranted reviews broken down by

• 59% unapproved/unknown social media accounts
• 5% unknown/unauthorized outside business activities
• 5% unapproved/unknown websites or blogs
• 31% other

Contact us to schedule a time to discuss your internet supervision compliance needs and concerns this New Year. We will show you the solutions that Eagle Eye provides to companies when it comes to internet supervision.

Kindly,
James Cella, President and CEO [email protected]

Source:
https://www.investmentnews.com/adapt-and-survive-2020-forces-adviser-embrace-of-digital-tools-199923